ABC TV to Be Sole Sponsor of Aug. 25 TV Guide
In a big show of support for the print medium, ABC Television is taking over the Aug. 25 issue of TV Guide to promote its fall programming slate. The 21-page buy represents the first time a sole advertiser has sponsored an entire issue of the magazine.
The issue, hitting newsstands Aug. 21, will include a combination of brand messaging promoting ABC’s “ABC Start Here” message and tune-in messages promoting ABC’s fall programming, including ABC Primetime, Late Night and ABC.com.
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