ABC Bungles Obama Gay Marriage Scoop

Reuters deputy social media editor catches ABC News URL leak

President Obama's announcement of his support for same-sex marriages this afternoon was touted as a major win for network TV, getting the scoop over cable and the noisy clamor of the Internet. Yet, what looked to be an airtight scoop for the network appears to have been bested once again by the relentless efforts of journalists on Twitter.

At 2:50 p.m. EST, roughly eight minutes before ABC was to break into daytime programming with a special report, Reuters deputy social media editor Matthew Keys noticed and tweeted a URL slug essentially leaking the Obama announcement.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in