Why Agencies Will Be a Barometer of Brexit's Fallout and Potential for Recovery

Y&R Global CEO David Sable reflects on the U.K.'s grim tidings

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CANNES, France—When economic times are tight, as they're likely to be in the aftermath of Great Britain's decision to leave the EU, the financial health of marketing agencies is often a sign of things to come. 

"It's actually a barometer in two ways," Y&R global CEO David Sable told Adweek in a chat at the Cannes Lions International Festival of Creativity. "Very often we're the first to be cut. So as companies begin to feel the pressure, the easiest thing to cut is their marketing dollars.

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