When Banner Ads Attack
Are publishers, brands safe from mismatched placements?
Players in the online ad industry do their best to protect clients from embarrassing media placements. But sometimes, their best is not enough. No brand or publisher is totally safe from banner bloopers.
Take a recent incident involving ads for Honda’s CR-V model. Banners promoting the car popped up next to an Automobile Magazine blog post about a CR-V prototype allegedly crashing into another car. “Got to love the ad placements,” tweeted Jean Aw, the founder of design blog Notcot (who also claims to be the auto accident’s victim).
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