Wealthy Millennials Approach Shopping Differently Than Their Parents | Adweek Wealthy Millennials Approach Shopping Differently Than Their Parents | Adweek
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Wealthy Millennials Approach Shopping Differently Than Their Parents

Less likely to buy on credit

Millennials are different from their parents, at least when it comes to spending. The Shullman Research Center surveyed adults with a household income of $75,000 plus on their spending plans and habits, and found that those age 18-33 were more optimistic about their financial situation and planned to spend more than their older counterparts. But marketers can't just take this young demo for granted. Millennials also care more about getting superior service and exclusive products. And while young affluents care more about being coddled, it's not necessarily because they're shelling out the big bucks: The majority of them dropped less than $250 on their last luxury purchase.


Infographic: Carlos Monteiro

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