Vogue Casts 1,000 'Influencers' for Network

Condé taps word-of-mouth, social stars for advertisers' sake

It’s not enough that a brand like Vogue can sway people to buy certain products by virtue of its clout. Brands today want to use the magazine’s readers to spread the word about their products.

To that end, the Condé Nast fashion bible has launched the Influencer Network, a platform for advertisers that want to get on the social media bandwagon. The Influencer Network is a panel of some 1,000 women deemed to have sway over other women, based on how active they are on social networks like Facebook and Polyvore,

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