Online Shopping on the Rise Now That Handheld Devices Take Over | Adweek Online Shopping on the Rise Now That Handheld Devices Take Over | Adweek
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Tablets Overtake Smartphones as the Big Shopping Device

Mobile fuels retail

Mobile devices account for just 15 percent of e-commerce today, but eMarketer estimates that by 2017, one-fourth of online sales will be mobile-based as people conduct more of their lives on smartphones and tablets. The spread of tablets in particular will drive mobile commerce; by 2017, nearly three-fourths of mobile retail sales will be done on tablets, with 125 million people using them to make purchases.



Infographic: Carlos Monteiro

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