Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Another wireless brand will make an appearance in the Super Bowl next Sunday. T-Mobile CEO John Legere announced the news today on Twitter with a three-second video featuring a pink football and lots of Super Bowl-worthy snacks.
No word on when the ad will run or how long it will be just yet, but Publicis Seattle will work on the creative.
Last year, the brand had a hit with its “Restricted Bling” spot starring Drake dancing to his popular Hotline Bling track.
Past ads have featured other big names, including Steve Harvey, Tim Tebow and Kim Kardashian in a 2015 Super Bowl spot.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in