Sprint Down to 5 in Creative Search

Final contenders' meeting next week in $450 million review

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The search for a new creative lead on Sprint's business, which kicked off in late summer, has moved quickly with five agencies meeting with client executives next week before a last cut, sources said.

Still in the running are Crispin Porter + Bogusky; Deutsch LA; Arnold; Kirshenbaum Bond Senecal + Partners; and Saatchi & Saatchi, according to sources. After next week’s meeting, Sprint is expected to narrow the field to two agencies for a final round before making a selection.

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