Sports Illustrated Swimsuit Issue Leaked

Incident is apparent first for the franchise

Sports Illustrated said it’s looking into how the coveted image of its annual Swimsuit Issue was leaked before it was to be revealed on Late Night With David Letterman Monday and hit newsstands Tuesday.

In an apparent first for the magazine’s franchise special issue, and in another example of the fast-moving Web scooping traditional media, the four-year-old blog Fashion Copious leaked the cover image of Kate Upton.

“We are investigating it,” a rep for the Time Inc.

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