Shinola's CMO Wants You to Know Where Its Products Come From, and the Story Behind Them

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Luke Wilson is a busy man. With 64 movie and TV projects to his credit (and three more in postproduction), the Santa Monica, Calif.-based actor doesn't have a lot of time to hang out in Detroit—let alone stand on a roof in Detroit to host a short film. But last month, that's what Wilson did. It wasn't to shoot a comedy or another bro flick, either. This time, Wilson led a 360-degree camera on a tour of the former Argonaut Building at 485 West Milwaukee Ave.—better

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