Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
PepsiCo’s Quaker Oats today fueled New Yorkers’ morning commute as part of a breakfast giveaway, which is tied to a new campaign touting the company’s whole grain oats.
The event, which took place in New York’s Times Square, marks the first time the company will kick off an integrated campaign linking all of its oat products—including Life cereal and Chewy granola bars—under the health and wellness category. The campaign is dubbed “Go Humans Go.”
Former Oprah Winfrey chef Art Smith was on site in Times Square for the breakfast giveaway, which included hot oatmeal and energy smoothies.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in