Bissell has completed its goal of consolidating its business to a single shop: Adweek has learned that it has tapped Olson for its creative, media and digital business.
The assignment was previously split between independent Cramer-Krasselt (creative) and Omnicom Group's PHD (media). Minneapolis-based Olson won the business following a review.
As previously reported by Adweek, the Grand Rapids, Mich.-based company wanted a more integrated campaign and found it difficult to work across multiple agencies.
The vacuum cleaner brand expects media spending to exceed $30 million this year. The brand spent $25 million in media last year, according to Kantar Media.
In the review, Cramer-Krasselt, which had handled the creative business since 2007, defended and advanced to the final round, along with Olson and Interpublic Group's Carmichael Lynch.
A spokeswoman for Bissell was not immediately available.