Old Spice Gives Site E-Commerce Spin
NEW YORK In a test of brand power, Procter & Gamble’s Old Spice hopes to entice visitors to its Web site with the lure of merchandise.
The brand recently began selling Old Spice t-shirts, flasks, caps and even beer koozies on oldspice.com. The merchandise is all inspired by brand imagery. T-shirts and belt buckles, for example, feature the iconic Old Spice ship logo. T-shirts run $15-20. An Old Spice beer koozie can be had for $2.
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