The Chicago office of Ogilvy & Mather has won Sargento's creative account after a review that was managed by Select Resources International.
Ogilvy takes on lead creative and digital duties for the Plymouth, Wisconsin marketer. The other contenders were not disclosed. Ogilvy succeeds Grey in New York on the business.
Media spending on the brand exceeded $26 million in 2012 approached $22 million through the third quarter of 2013, according to Nielsen. Those amounts do not include internet spending.
“For us it feels very comfortable to drive up to Wisconsin to work for a company that makes a 100 percent real and natural cheese,” said Ogilvy Chicago president Lee Newman, who joined the agency in early 2012 from Wieden + Kennedy in Amsterdam. “It’s a proud, family-owned company and it’s fun to be able to bring a brand to life and make them even more of who they are.”
WPP Group’s MediaCom will continue to be the brand’s media agency.
Ogilvy’s Chicago office has been growing in recent years, with the addition of accounts such as S.C. Johnson, Kimberly-Clark, CDW, Arrow Electronics, Grant Thornton, Ashford University and ACT.