The New York Times Rolls Out Another Advertising First

Unit is first to feature a live streaming Times conference

The New York Times has notched a number of advertising firsts lately in its ongoing effort to make marketing messages more engaging, and today it’s unwrapping another one.

Bank of America is running a takeover unit at the top of the NYTimes.com homepage that when clicked, will activate a Webcast of the Times’ Schools for Tomorrow education conference. It’s the first time an advertiser has hosted a live Webcast of a Times conference within an ad unit. 

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