Back in March, The New York Times Co. announced a new structure, recognizing a need to speed up its operations and boost its digital operations amid a slump for print newspapers. The company created three new groups, for digital products and services, print products and services, and advertising. Today, the Times continued that process, naming Meredith Levien from Forbes to head up the last one.
As evp of advertising, a newly created position, Levien will oversee advertising revenue coming from all the Times’ products and services. She’ll be on the executive committee and report directly to Times president and CEO Mark Thompson, starting Aug. 5.
Thompson cited Levien’s success in print, digital and live events, areas all important to the Times. “As one of the first newspapers to integrate its print and digital sales operation, The Times has an impressive history of advertising innovation; we’ll look to Meredith to help advance us to the next frontier,” Thompson said in a statement.
Levien had been CRO for the past two years. Before joining Forbes in 2010, she held several ad sales positions at the Atlantic Media Co. Forbes moved quickly to fill her position, promoting Mark Howard, formerly the svp of digital advertising strategy.