Monitoring Murdoch's Meltdown

Agency CEOs are watching the drama of the hacking scandal for hints of U.S. contagion

Many U.S.-based ad executives—the people with the true power to control Rupert Murdoch’s destiny through the billion dollar ad budgets that provide most of his companies’ revenue—still view the News Corp. scandal from afar. It’s damaging, but it’s primarily a U.K. story, right?

They realize though that all this can change—and quickly in the age of minute-by-minute updates and instant pile-ons—if instances of hacking turn up in the U.S. And, especially, if the allegation that News International’s News of the World also hacked the phones of 9/11 victims proves true.

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