Many magazines, which initially packed their tablet editions with interactive features, have had to curb them in the face of a growing (and costly) number of devices to develop for. But GQ is going the other way with a new personalization feature. Called MyGQ, the technology developed in-house will let readers save, share and click to buy content from GQ’s iPad edition.
While many magazine apps have editorial sharing features, the same can’t be said of ads (73 percent of magazine apps enable edit to be shared via email or social media while only 9 percent of them have social sharable ads, per research firm McPheters & Co.).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in