Google Expands Call-Based Mobile Ads

Google is building out its mobile ad arsenal by expanding its new click-to-call ad options.
 
The company is providing the smartphone ad option to national advertisers seeeking to give mobile users the ability to tap numbers in ads to connect with businesses. The click-to-call ads had previously been limited to firms with local numbers.
 
The click-to-call options are available for more sophisticated handsets using Google’s Android operating system, as well as Apple iPhones and Palm Pres.
 
In the program’s first month, Google found that ads with click-to-call options got 5-30 percent increases in response rates.





Surojit Chatterjee, product manager for local mobile ads at Google, attributes this to the fact that users tend to more often respond to promos that contain specific information, such as addresses.

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