Fortune Writes Articles Exclusively for Advertisers

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Advertisers looking to escape the dreaded advertorial trap and give consumers content they’ll actually read has helped create the boom in native advertising or branded content. At the same time, publishers continue to seek ways to make their editorial work harder for them.

Fortune is rolling out a new response to this dilemma in the form of a program called Fortune TOC—Trusted Original Content. Similar to licensed editorial content, TOC involves creating original, Fortune-branded editorial content (articles, video, newsletters) exclusively for marketers to distribute on their own platforms.

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