AOL announced its first-quarter earnings this morning, and the numbers were a mixed bag. Overall revenue was up, but U.S. display advertising was down 1 percent—not good news in an online ad market that is booming. CEO Tim Armstrong spoke with Adweek about the results.
Adweek: During this morning’s earnings call, one of the things you mentioned regarding AOL’s display shortfall was that your strategy may be “off tune.” Can you elaborate?
Armstrong: Well, you’ve got to remember that in the past year or so we’ve changed all the brands around.
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