Citysearch wants to help shift Groupon deals from the inbox to the smartphone.
The IAC company has signed on Groupon, The DealMap and several other local deal aggregators to populate its new mobile app, Deals by Citysearch. The thinking behind the Deals app is that consumers will be more inclined to pounce on local deals when they are out and about looking for things to do than when they are checking their e-mail—which is how most sign up for Groupon deals.
Thus, users who download Deals by Citysearch---which is available on iPhone and Android—can see a list of available deals from Groupon and other partners based on where they are at a given moment. They can also view potential deals plotted on a virtual map.
Other features allow users to share deals with friends, save them for later or print coupons wirelessly.
“Consumers are tired of having their inbox flooded with daily deals,” said Citysearch senior director JP Bedoya. “We have curated the best local deals and allow users to search based on their individual needs when they are on the go.”
Besides the new app, Citysearch has also rolled out a new deals section on its flagship Web site.
