Bots Infecting Nearly Half of Web Traffic, Per Report

Solve Media says that advertisers could blow close to $10 billion in 2013

If you are a glass half full-type of person, you might want to emphasize that 54 percent of Web advertising is not suspicious, as is 65 percent of mobile advertising.

If you are a glass-half-empty person, you might be concerned that the online ad industry has a serious and growing credibility problem. Worse than credibility being lost—advertisers are potentially blowing $9.5 billion this year on on non-humans.

That’s because according to Solve Media, the bot problem is getting worse.

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