CES isn’t just a critical time for TV manufacturers, tablet companies and electronic roller skate inventors to lay out their wares for the year. It’s also turning out to be a vital time for the future of Yahoo.
Indeed, Marissa Mayer has spent much of her early tenure as Yahoo CEO trying to reestablish Yahoo’s credibility in the startup-centric, let’s-build-a-social-app-and-make-millions world of Silicon Valley. The hope is that by inserting tech entrepreneurs like Max Levchin on Yahoo’s board, or buying cool mobile startups like Summly (as has been rumored), the engineering world will gradually reconsider the portal as a cool place to work and build innovative products.
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