Berman Tops MySpace Content, Marketing
NEW YORK MySpace has promoted Jeff Berman to oversee all of its content and marketing initiatives.
His first announcement in the post is MySpaceTV’s biggest global deal for content to date: BBC Worldwide. The U.K. broadcaster already has a similar pact in place with YouTube since March, offering a variety of short-form programming.
Formerly general manager of MySpaceTV, Berman adds oversight of music, film and other branded initiatives ranging from MySpace Celebrity and MySpace Impact. In the newly created post of evp, content and marketing, he will also retain responsibility for MySpaceTV, the social networking giant’s video hub.
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