Ad of the Day: This Remarkable Ad About Loneliness Rejects the Future of Robot Caregivers

French spot strives for a human connection

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

If you're gnawing at the bit for the return of Black Mirror, you'll find brief gratification in "BEN (Bionically Engineered Nursing)," an ad that offers a brief glimpse into the world of a woman and her care robot. 

Directed by David Wilson, and created by agency CLM BBDO for the Society of Saint-Vincent-de-Paul, the film introduces us to Claudine. When the story opens, she is dancing forlornly in her living room with BEN, her nurse.

The rest of the video takes us a day backward, then guides us back to that moment. 

The most remarkable thing about this tiny snapshot in a life is its subtlety.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in