Ad of the Day: Kids Act Out Romeo & Juliet in Apple's Charming New iPhone 7 Spot

And it sure looks great

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Wherefore art thou, iPhone 7?

Here's a charmer for the digital scrapbook. In its ongoing efforts to convince us the incremental changes of the iPhone 7 are actually quite magical, Apple has released "Romeo and Juliet."

The ad features your favorite star-crossed lovers, played by kids who probably have no business fooling around with poison and daggers, let alone eloping.

But the reason for this curious casting will be made clear in less than 30 seconds.

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