Ad of the Day: Gross Old Razors Bring Cutting Humor to Dollar Shave Club's New Campaign

Brand sticks with comedy and keeps hammering its rivals

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Ever since his famous 90-second ad in 2012, Dollar Shave Club CEO and founder Michael Dubin has served as the brand's charming pitchman. But now he has company in the form of some talking mascots—sort of. 

For the mail-order razor service's latest campaign, Dubin is joined in three 30-second spots by dirty, crusty, disgusting old razors who work as anti-mascots for the brand's competitors. It's a fun, albeit gross, concept. 

"In the last campaign, we had fun with some customer frustrations in the store," said Dubin.

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