Ad of the Day: Brace for the Bizarre in Droga5's Wonderfully Wacky Fake Films for MailChimp

Where the brand's name still isn't quite right

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Any fan of the popular podcast Serial is, by now, probably familiar with email marketing company MailChimp thanks to its now-famous ad that played each week on that program.

For those not familiar with the ad, a girl mispronounces the name of the company, mistaking “chimp” for “kimp.” For its first major advertising campaign, via Droga5, MailChimp decided to say hello to the world by capitalizing on the success of that ad.

Three new 60-second spots have titles that all sound kind of like MailChimp, but aren’t quite the same—like MailShrimp (more on that later).

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