5 U.S. Olympians You Should Follow on Social Media During the Summer Games

Athletes set their sights on gold for fans and brands

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Olympic athletes competing this summer in Rio will have plenty of opportunities to go for gold, both on the field and online. Social media will play an even bigger role than ever before, given the ascendance of Twitter, Snapchat, Facebook Live and Periscope since the last Summer Games were held. So it will be critical for athletes to spend time on these platforms to both connect with their fans and also to pitch the brands sponsoring them.

While a tweet might not be comparable to a 30-second spot, sports marketing analysts say that the total value social media can bring to brands is no small sum.

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