Meet the Newest Livestreaming Stars Every Brand Should Know About

Five months ago, Victoria Fratz was trying to build a social media following, but was having a tough time standing out on platforms like Vine, which had already helped launch dozens of careers a couple of years earlier. That's when a handful of friends suggested she try out an app called Meerkat, which at the time was beginning to gain traction with a new tactic: Instead of posting bite-size clips, people would live broadcast from wherever they were, often for hours at a time.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in