Are These the Best and Worst Super Bowl Ads of the Past 5 Years?

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Ace Metrix analyzed the 263 TV ads that have run during the last five Super Bowls, scoring each spot based on watchability and persuasion feedback from 500 American consumers.

Here are the best and worst Big Game commercials from the last half-decade, according to the New York researcher's Ace Score system, which grades brands from zero to 950. While Budweiser and Doritos show a streak bordering on dominance, a tech player's ad registered higher than any other in the last five years with a score of 710.

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