Vox.com Should Not Explain It All

voxlogo.jpgLike #slatepitches before it, the hype surrounding Ezra Kein’s endeavor, the focus on explaining it all, and the format of news cards — all good, interesting things — has basically set Vox.com up to be mocked.

When they’re talking about the Affordable Care Act or Ukraine, it all makes sense. When they start to explain Tinder? That’s where it starts to feel a little forced. It feels like some of the superfluous explainers, like the Game of Thrones recaps and maps, are good for social sharing and traffic, but not for their mission.

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