TV Guide Network Underperforms, No One Surprised
MediaPost’s Wayne Friedman suggests the TV Guide Network needs a bigger picture. Macrovision is buying the Gemstar assets, including TV Guide magazine, website and the cable network. The TV channel underperforms:
TV Guide Network is in some 81 million homes. But like some other networks of its type and size–Hallmark Channel, for instance–it grabs on average just 3 cents a subscriber per month from cable operators. Last year TV Guide Network pulled in a modest $130 million in national advertising revenue.
Friedman
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