If you’re in a position where you’re the person who is developing your employer’s social media strategy, odds are that you’ve encountered people within the company who wish to have some role in the company’s social media presence.
The problem, however, is that they might not know how to update and maintain those communities effectively.
In order to ensure that the people within the company are up to speed on best practice, there are a few things that you can to do to ensure the success of the page, the people who are maintaining it, and the overall strategy.
This list isn’t meant to be comprehensive, but it should give you a good starting-off point for developing the social media strategy for your company’s or employer’s workers.
Write a company Social Media Policy. This should be easily accessvible via your company’s Intranet (if you have it), or distributed to the company’s employees. Avoid jargon as much as possible when writing this. The idea is that the document should read less like it was written by the company’s lawyer and more like it was written by, well, you. It should be easy to understand.
Have employees sign a Social Media Agreement. The agreement is something that you can refer to down the line when questions come up, or if someone goes rogue and violates some of the principles. Like above, the agreement shouldn’t read like a legal document. It should be straight forward in explaining what the expectations are of them when they sign on to be a community manager, or someone who actively updates the company’s social media profiles.
Train them in writing content schedules. It’s not sexy, but it’s necessary. Content schedules are what will help to keep people on track, instead of staring at the Update screen for 15 minutes trying to think of a topic. Content schedules allows you to take the long-view of what’s happening in your community and with the company, and fill in content where it’s most appropriate. For the first month or two, ask people to send you their content schedules for approval. This will help them get a better understanding of what is acceptable and create that needed muscle memory. Once it looks like they’ve gotten the hang of it, let them go on their own.
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