The 110-year-old Redbook is getting more than just a redesign. “I think it’s better to call it a complete re-imagination of the brand or a total brand reset,” said editor-in-chief Jill Herzig. “There are redesigns and there are redesigns, and this one not only changed how the magazine looks, but how it’s focused.”
With the change in focus comes new opportunity for freelancers. The women’s glossy is beefing up its fashion and beauty coverage, so editors are on the lookout for new writers who can cover those topics. The sections that cover personal finance, health and entertaining are also ripe for pitching, and the whole book is sprinkled with intimate personal essays.