The New York Times posted an article yesterday on the hesitancy of Americans, compared to other countries’ citizens, to pay for news they read online. This has been an issue we’ve seen come up a lot recently with the explosion of pay walls, and a study done by the Boston Consulting Group shows that in America, where only half the residents polled said they’d be willing to pay for content, the issue is more pressing than it is other Western countries. But where have we seen numbers like this before?
Ah yes, in Friday’s <a href="http://www.mediabistro.com/New-York-Magazine-profile.html"New York Magazine poll of 100 SoHo residents, where 65 of those polled said putting The Times behind a pay wall would make the company less successful, and 63 also said that on a scale of $2 a day to $100 a year, they’d pay “nothing.”
We can see why The Times would rather quote the BCG’s study: They had a much larger polling selection (5,000 people altogether), and they even came to a more optimistic conclusion:
“…charging for online access to news would not greatly increase a newspaperâ€™s revenue, but since the cost of reaching Internet readers was very low, it could significantly increase profit.”
We can hear Rupert Murdoch and Arthur Sulzberger Jr. rubbing their hands from here.
About Half in U.S. Would Pay For Online News, Study Finds –New York Times