Mr. Magazine: 'We're No Longer Just Journalists; We Are Experience-Makers'

On the eve of the 25th edition of his eponymous Guide To New Magazines, we caught up with Samir Husni, aka Mr. Magazine™, to discuss what it takes to succeed in today’s magazine marketplace, what he thinks of the iPad (“I am forcing myself to love it.”), and how media companies can make money from digital content. In addition to our So What Do You Do? interview, we also asked Husni for his take on how the role of an editor-in-chief has changed in the last decade, and who’s doing it best:

“The editor-in-chief is becoming more of the ‘official spokesman’ of the publication, not only just to the readers like it used to be.

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