Since he was hired two weeks ago at AOL, everyone has been wondering what Tim Armstrong— former head of advertising at Google and soon-to-be CEO of AOL as of April 7th—will do with the company. The first answer seems to be restructure.
In an effort to simplify and rid the company of redundancy, AOL announced today that it would be restructuring Platform-A, the division that primarily deals with sales and advertising.
In a memo from Platform-A head Greg Coleman—you may remember him as the former head of Yahoo ad sales, brought over to AOL by former CEO Randy Falco to reorganize the ad sales division in February—he announced that there would be “Execs moving in and out of musical chairs and fewer cooks in the kitchen.”
Read the entire memo about the restructure, reprinted by BoomTown, after the jump.
First, Iâ€™m pleased to announce that we’ve named Chris Maccaro VP New York, where he will lead an expanded regional sales team in our largest market. Chris has worked in a variety of roles in his six years at AOL, most recently as VP Property Sales. Prior to that, he was a Regional Sales Director in New York. Chris will be announcing his leadership team and sales structure over the next few weeks. The New York, Boston and Mid-Atlantic offices will report into Mark Ellis on an interim basis. Also, our Toronto office will now report into Rick Simmons and become part of the Midwest Region.
As a part of this realignment, Brent Spitzer will be leaving the company. Brent has made many tremendous contributions to our organization over the past nine years. Please join me in thanking him for everything heâ€™s done for Platform-A and wishing him all the best on his next endeavor.
Next, we will be disbanding of the Property and Category sales teams and realigning many of the talented individuals from those teams into regional sales and other parts of the organization…
The Product Sales team will continue to report to Julie Greenhouse but will move under Don Kennedy, as will Ben Trenda who runs Agency Partnerships and Global Alliances. Don will also create a small team of sales specialists who will focus exclusively on driving network revenue through the regional sales teams. Don will be working to build his team and will announce details of his organization in the next few weeks…
We are creating a new Marketing Solutions organization, which will combine the current Strategy, Marketing and Property Sales Development teams. This new organization will focus on the needs of sales and the customer, and will harness the assets of MediaGlow, the Advertising.com network and our other best-of-breed products. We’re beginning a search for a strong leader to run the Marketing Solutions organization. We are also beginning a search for a highly credentialed Research Director to support sales.
Wow! Get all that? No? Itâ€™s okay. More announcements about official roles and new AOL initiatives will be released soon. Stay tuned!