Gawker is reporting that the “Michael Wolff is getting fired” rumors have finally come to fruition. Wolff is supposedly being replaced by someone more suited for Adweek’s original focus.
When Wolff joined Adweek — only a little under a year ago — he brought about sweeping changes. The magazine was redesigned and the website was revamped, all with more of a media centric outlook. In May, Wolff sat down with MediaBeat to discuss this new direction.
While those changes certainly brought plenty of attention to Adweek (and Wolff), they seem to have run their course at the company. We’re not worried about Wolff. We’re sure we’ll be hearing about him for as long as there’s media to report on.