It was almost two years ago exactly (give or take a week) when speculation arose to whether Metro International would be able to sustain its free U.S. editions. Its New York, Boston, and Philadelphia titles had been hit especially hard, despite the amount of public transport available (commuters are considered to be free newspapers’ biggest audience). Said Will Bunch of The Philadelphia Daily News at the time:
“Perhaps the market is too divided — there are two good free weeklies here and the Daily News does a pretty good job retaining people willing to lay out 60 cents…I think they will find it very difficult to find a Philadelphia buyer, especially when they couldn’t make it work with a formula that’s been successful elsewhere.”
Yet last year Philadelphia Daily News‘ parent company Philadelphia Media Holdings LLC filed for Chapter 11 bankruptcy, while Metro Philadelphia is currently celebrating its 10th anniversary as the largest circulated daily paper in the city. Just goes to show you never can tell.
Press release below.
METRO PHILADELPHIA Newspaper Celebrates 10 Years
Metro, the largest circulated daily newspaper in Philadelphia, will reach a major milestone this month when it celebrates its 10th year on January 24, 2010. As a forerunner in the market, Metro plays an integral role in redefining the way that we consume print. Metro has leveraged its unconventional approach to media to provide advertisers with high impact, cost efficient and creative solutions unrivaled in the market.
A commemorative issue on January 28th celebrates Metro’s extraordinary growth with a special 20-page section. Editorial highlights include a 10 year retrospective, top 10 feature stories, a look at what the next 10 years will bring to Philadelphia and a column by Governor Edward G. Rendell. “Like Philadelphia itself, Metro has grown stronger with each passing year since 2000, and, for both the city and the newspaper, the next decade looks full of hope, excitement and success,” says Tony Metcalf, Editor in Chief, Metro US.
While the past decade has brought changing advertising patterns that have left traditional newspapers scrambling to adapt to competition from the Internet, Metro has understood the dynamics of the market for free content from the start. In a time when paid newspapers are experiencing declining circulation and losing readers, in only 10 years Metro has grown to become the #1 circulated newspaper in Philadelphia. Metro continues to grow and give Philadelphians what they want and deserve: quality news for free.