With so much emphasis placed on networking, it’s always refreshing to hear someone say that “who you know” isn’t the most important thing for success. Marvet Britto, a global brand and PR strategist who has worked with Microsoft and Motorola, says your work is what really opens doors:
I’m blessed to say, in almost 20 years of business, I’ve never solicited one client. They have all come to me based on referrals, and I would hope it has been fueled by the work I have done. I think, so often today, people really spend most of their time networking. I actually call networking “not working,” because most people go to rooms, or dinners, or events and spend 90 percent or more of their time talking to people they already know. So, for me, I felt as though I would just simply do the work and do the work to the greatest degree of excellence and others would gravitate to me. I believe that when you do something well, you will create a category and begin to define and build your own brand, [to] which others will, like a magnet, be drawn to you.
To find out how Britto built her own firm — with zero experience in the PR biz — read So What Do You Do, Marvet Britto, President and CEO of the Britto Agency?
— Sherry Yuan