Joel Stein brings Freakanomics to bear on Jared Paul Stern

Providing my first major laugh of the day (after a vexing morning filled techie difficulties) the Los Angeles Times’ op-ednik Joel Stein offers an amusing extortionist pricing plan to various celebrities, with mixed results.

“…I wanted to know how much I could pull in, so I contacted some Burkle-level powerful people and asked them how much they’d pay to stay out of my column. My best offer came from Matt Tupper, president of the pomegranate juice company Pom Wonderful.

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