Everyone has a blog nowadays, but not everyone manages to make money from it. If you’ve managed to strike upon a large readership for your blog, thanks to breaking news or a great idea, your road to monetizing is far from over. Just because the masses come to you for info or entertainment does not mean advertisers will do the same, or that a book deal is in the bag. In the latest Mediabistro feature, Blair Koenig shares her experience from building a successful blog STFU, Parents, which gets 1.5 to 2 million page views a month:
When you’re building your own personal blog, it’s up to you to figure out how to make money — whether it’s from ad networks, independent advertisers, book deals, stores or through other media outlets. Koenig jokes, “I know there’s a lot out there that makes it sound like if you’re a popular blogger someone’s going to just ring your doorbell and be like, ‘Hey, I want to make a movie [based on your blog]!’ But it’s really, really hard and usually a lot of that stuff is created from the blogger [rather] than the other way around.”
Koenig uses three different ad networks and a couple of independent advertisers to earn money on her blog. She landed a book deal after completing the grueling process of writing a 60-page book proposal. She has plans to build a store within her website featuring STFU, Parents-themed merchandise as well. But money doesn’t suddenly start flowing in when your blog becomes popular, according to Koenig. She’s appeared on Good Morning America and various news outlets to talk about her blog, and although these appearances spike traffic to her site, she’s not getting paid outright for any publicity.
For more tips and advice on blogging, read What You Need to Know About Writing for Blogs.
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