When EIC and publisher of Girls’ Life Karen Bokram was working for Seventeen, she approached her boss to suggest that the magazine add a section for younger teens. Many girls younger than the pub’s targeted audience wrote in, but the EIC wasn’t into the idea: “We make magazines for advertisers, not readers,” she told Bokram. So she struck out on her own and founded the tween mag Girl’s Life, which has been going strong for almost 20 years.
What types of articles keep tweens coming back for more? “Girls are always going to get their period, girls are always going to be freaked out by bras, girls are always going to think their parents are embarrassing and girls are always going to be confused by guys,” Bokram said.