'08 Buying Power Survey Yields Data, Insights

The “micropolitan” area of Los Alamos is the nation’s richest market, in terms of median disposable household income. The New York media market has nearly half a million households with disposable income of 150K and up. Those are a couple of info tidbits from the 2008 Survey of Buying Power and Media Markets just published by Sales & Marketing Management.

Marketers looking for a well-heeled (albeit very small) market couldn’t do better than Los Alamos, N.M.

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