See, this is just confusing: Nielsen’s recent survey released Tuesday showed that 85 percent of participants would stop going to a website if it started charging for content. Now, compare that number to 63 percent who responded similarly during a survey by New York Magazine last November or the approximately 50 percent which were discovered by a Boston consulting group. 82 percent seems awfully high, doesn’t it?
Meanwhile, when the question of a pay wall for The New York Times arose, 52 percent of Fishbowlers responded that there’s “no way” they’d cough up the dough. Which seems like a lot, but compare it to that 85 percent and it looks like we’re dealing with a skewed demographic. But the Nielsen study, one of the largest ever created with 27,000 participants from 52 countries, did have some positives. Turns out not all content is created equal, and those surveyed would have a much easier time biting the bullet and paying for movies, games, and other forms of entertainment online than they would for actual news. Because hey, information is free, right?
Between all these studies, only one thing has remained consistent: nobody wants to pay for what the Internet originally promised would be free. They will if they are forced to at gunpoint, or if there is a certain type of exclusive they can’t get anywhere else (and can’t work away the charge), but for the most part, we’re all going to have to be dragged kicking and screaming into this brave new world of paying for your news online.
Previously: FishbowlNY Readers Respond: Split Over New York Times Pay Wall, New York Magazine Poll: Newspapers and New Media Neck and Neck, But No One Willing To Pay, New Yorkers Less Willing To Pay For Content Than Rest of Country