Out of all the positions in the newspaper industry to freeze during a recession, it’s sad that the people who write and edit the actual copy are the ones who have to find work in a different field. Meanwhile, advertising and marketing staffs continue to grow in many sectors, because media execs are still looking for ways to market and sell their products during this new digital age.
We can’t blame them: so many advertisers have pulled print ads in 2009 that it seems like it can only go up from here. But in places like Chicago, where The Chicago Tribune has been shattered by bankruptcy and editorial staffers have defected over to a non-profit consortium that’s providing content for The New York Times‘ new Chicago-centric edition, you’d think that the newspapers still in existence would focus more on punching up their copy rather than hiring another marketing person to tell them they need to get on Twitter.
Yet Sun-Times Media has hired Matthew A. Saleski, formerly of Yahoo! and Kraft Foods, to do exactly that. Saleski has already worked a five-year stint at The Tribune Co., which makes him the perfect person to figure out the competition’s plans before they happen. Which, unfortunately in this case, just includes “not folding.”
Full press release below.
Read More: Sun-Times Media Names Marketing VP — E&P
CHICAGO – Sun-Times Media today announced it has appointed Matthew A. Saleski as Vice President of Marketing for Sun-Times Media, effective January 4, 2010.
Mr. Saleski, 41, has an extensive background in online, media and corporate marketing. He most recently worked as Strategic Account Director for Yahoo! Inc., where he was responsible for major corporate clients including Kraft Foods, Mars/Wrigley and PepsiCo. Formerly, he had been National Sales Manager-Yahoo! Display/Search. Prior to joining Yahoo! in 2007, he worked for Getty Images as Group Sales Director-Premium Accounts and Research.
Mr. Saleski also spent five years with the Tribune Company, from 2000 to 2005, where he worked in three positions, including Division Advertising/Sales Manager-Chicago Tribune Print and Online; Senior Manager-Classified Marketing-Chicago Tribune Print and Online; and Manager-Trade Marketing/Business Development and Strategy-Tribune Interactive. Prior to joining the Tribune, Mr. Saleski had extensive experience with two of the nationâ€™s largest corporations, Kraft Foods and Ford Motor Co.
“Matthew’s distinguished background in marketing and media make him a natural leader for Sun-Times Media in its efforts to grow its footprint in the Chicago region, where we already serve an impressive 3.7 million readers each week through our newspapers and Web sites,” said Rick Surkamer, President and Chief Operating Officer for Sun-Times Media. “His impressive management skills and broad experience in online media will help lead our efforts to capture a greater share of the Chicago marketplace.”
“As Sun-Times Media pursues its goals of expanding its print and digital operations, our sales and marketing teams are at the forefront with creative, innovative solutions to better serve our customers and our marketplace. Matthew is the right person to lead those efforts,” said Barbara Swanson, Senior Vice President of Advertising and Marketing for Sun-Times Media. “He knows this marketplace and our industry inside and out, and will be very helpful in growing our respected brands and finding new growth opportunities for us.”
Mr. Saleski has a Masters of Business Administration from the University of Chicago Booth School of Business and a Bachelor of Science from the University of Michigan-College of Engineering. Mr. Saleski will report to Ms. Swanson.