Behind Geffen's froth hides the real question about SKG
Nevermind who's buying DreamWorks... why hasn't DreamWorks worked?
Lost in the myriad coverage of news that NBC Universal won’t pay
a billion dollars for DreamWorks is any discussion of how a triumvirate of arguably the most powerful Hollywood guys of their generation could have failed so utterly to build a successful conglomerate.
Spielberg remains a director for hire. Katzenberg is the Spielberg of animation. And Geffen’s business acumen, when focused and present, is legendary.
And yet: Dreamworks’ reality has not matched it’s hopes. Just drive around Playa
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in